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Involving the Audience

A Rhetoric Perspective on Using Social Media to Improve Websites

Routledge – 2018 – 112 pages

Series: ATTW Series in Technical and Professional Communication

Purchasing Options:

  • Paperback: $39.95
    978-0-8153-8454-0
    August 30th 2018
    Not yet available

Description

Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, it explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Contents

Chapter 1: Complex Websites

Chapter 2: Social Web Usability

Chapter 3: Social Web Data Methodology

Chapter 4: The Case of MNsure.org

Chapter 5: Metropolitan Central Website

Chapter 6: Implications of Social Web Usability

Appendix

Name: Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve Websites (Paperback)Routledge 
Description: . Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the...
Categories: Rhetoric, Technical Communication